What we do
Welcome to The September Consultancy – a dedicated marketing consultancy that helps schools in navigating the complex world of international student recruitment.
In today's global landscape, schools face more than just competition from local education establishments; they’re also up against rising international competition, cultural and language barriers, increased living costs as well as new VAT regulations.
With a limited global brand awareness, complacency is no longer an option. We provide the strategic insights and tailored support you need to thrive, ensuring your school attracts and retains top international talent.
How we do it
At The September Consultancy, we offer a comprehensive range of services designed to elevate your international recruitment efforts. These include, but are not exclusive to:
- Conducting a thorough review of your current admissions processes to pinpoint areas for improvement.
- Developing detailed, outcome orientated marketing plans for your team to implement.
- Identifying international markets that will suit your school's offer.
- Organising international recruitment trips to your targeted markets.
- Providing ongoing support and mentoring to ensure long-term success.
- Monitoring conversion rates from enquiry to registration, ensuring continuous optimisation of your recruitment strategy.
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Who we are
The September Consultancy is led by Sarah Kershaw who has successfully worked in marketing, and specifically education marketing for a number of years.
Sarah's experience working in-school as a Marketing Manager, Director of Admissions and Marketing and Director of External Relations led her to launch as an independent Consultant in 2022 and in light of the ever increasing demand for support, she decided to launch The September Consultancy allowing her to offer more support, to more schools, more often.
She is now joined by a number of experienced marketing and education Associates who offer a wide range of specialisms.