Meet Sarah

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With over 28 years of marketing experience, Sarah Kershaw is a dynamic marketing strategist and consultant, blending commercial insight with innovative marketing approaches to empower educators, admissions professionals, and international school marketing teams. 

As the founder of The September Consultancy, Sarah partners with schools to develop bespoke marketing strategies that drive exceptional recruitment results.

Sarah’s journey began in the events and conference sector, where she honed her skills in managing large international trade shows. This experience cultivated her ability to navigate the rigorous demands of event marketing, fostering a relentless drive for continual improvement and measurable success.

Transitioning into the education sector, Sarah’s strategic and innovative approach quickly made a significant impact. Her expertise in engaging feeder schools, strategic digital marketing, and enhancing customer care transformed admissions processes and achieved remarkable results. 

At The September Consultancy, Sarah's consultative approach focuses on crafting tailored strategies and mentoring admissions and marketing teams to unlock their full potential. She has collaborated with esteemed clients such as AISL Harrow, Metropolis Education, the Warwick Schools Foundation, Aster Tuition, and education agents in Nigeria and China. Her work often centres on increasing student enrollment from international markets, leveraging her extensive global network.

Sarah’s passion lies in helping schools achieve recruitment goals through best-in-class processes and data-driven strategies. Her friendly and accessible demeanour and her commitment to results ensure that her clients feel supported and empowered to exceed their recruitment objectives.